It is common in the Halaal market for people to use the term Halaal. However, a forgotten complementary quality of Halaal is Tayyib. 

The former implies compliance with fundamental Shariah parameters, while the latter goes beyond those fundamentals to invoke enhanced features that make
something of the highest quality, pure and wholesome.

Therefore *Halaalan Tayyiban* means the product is not only permissible to be consumed or used, but also pure and beneficial to the consumer.


Fresh Beef, produced from healthy reared animals under Free-Range conditions and adhering to strict specifications.

Farming the Tayyiban way in a modern age

The nature of free range farming is that it must consist of extensive farming conditions, with cattle being allowed to roam and graze on natural and/or planted pastures 24 hours per day for their entire life, from birth to slaughter. Pasture and any supplementary feed must be of a good quality and well balanced in order to provide the correct levels of required minerals, vitamins, protein and energy and to maintain full health and vigor. Thus, these animals are allowed to express all patterns of normal behavior and association in a free environment.

No landless, feedlot or zero grazing system is allowed.


We Source from approved Free Range farmers / farms who are known for good management of their herds, farming by tradition- al, natural methods, have good record systems and do not use a feedlot, growth promoters and routine antibiotics and feed animal by-products and is based on the following 5 freedoms:

Freedom from hunger and thirst

By ready access to fresh water and a diet to maintain full health and vigor.

Freedom from discomfort

By providing an appropriate environment including shelter and a comfortable resting area. This includes natural shelters on extensive ranges. Farming with well adapted animals for a particular area is also strongly recommended.

Freedom from pain, disease or injury

By prevention or rapid diagnosis and treatment.

Freedom to express normal behavior

By providing sufficient space, proper facilities and company of an animal’s own kind.

Freedom from fear and distress

By ensuring conditions and care which avoid mental suffering.


Natural or cultivated pasture is to be the main source of nutrition for animals. Animals may be supplemented on the pasture or veldt to meet nutritional needs, as long as the feed does not contain any form of artificial growth promoter or animal by products. This means no tallow, chicken litter, fish meal, bone meal, carcass meal etc.

This supplementation may be a full ration, mineral lick and production lick. In order to prevent substitution of the natural grazing by supplements it is recommended that only one third of the intake of the animal should be supplementary diets.


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